PR/Marketing Services

Artists. Musicians. Entertainment.

Whether engaged in the realms of music, events, literature, podcasts, comedy, film, creators, style icons, non-profit organizations, or other influential figures in culture and trends, The Outpost Marketing Co. customizes campaigns to align with the passions and objectives of our clients. We work closely with them, as well as our media contacts and internal teams, to ensure the most impactful outcomes.

Beyond our endeavours in the entertainment sector, we extend our representation to trade organizations, cultural institutions, tech services, production firms, publishing companies, advocacy groups, and other influential entities working behind the scenes. Emphasizing the diversity of both our client roster and staff as key strengths, we leverage our collective expertise to implement groundbreaking, comprehensive campaigns. These initiatives serve to amplify our clients' narratives, sculpting their reputations with career-advancing effects, while captivating the imaginations of fans and media alike.

Why Work With Us?

We're artists ourselves. We've worked on both sides of the glass as producers, engineers, songwriters, and musicians. We've also worked on tours and events selling hundreds of tickets resulting in millions of dollars in revenue. 

We'll get you known. Help you get heard, but most importantly, help you tell your story in your own unique way. 

Here's just some of what we do:

PR/Communications

From emerging artists to established touring acts, our clients trust in our distinctive and tested storytelling methods to ignite enthusiasm, foster dialogue, and build communities. Our team of communication specialists excels in propelling brand growth by strategically placing clients at the forefront of the cultural landscape.

SERVICES IN COMMUNICATION

  • Strategic Planning

  • Executive Presence & Thought Leadership

  • Crisis Management & Preparedness

  • Event Coordination & Press Trips

  • Multicultural Marketing

  • Trend Analysis

Branding

For more than 15 years, we have developed scalable brand integration initiatives for our clients. Our expertise lies in establishing real-time connections between clients and content opportunities throughout the entertainment ecosystem, aligning seamlessly with audience profiles specific to each brand. Whether it’s elevating narratives through product placements, implementing strategic promotional collaborations, or delving into the art and science of impactful brand integration, we excel in delivering effective solutions.

SERVICES IN BRAND INTEGRATION

  • Narrative-Enhancing Product Placements

  • Paid Integrations

  • Promotions

  • Entertainment Partnerships

  • Evaluation and Measurement of Placements

  • Amplification

Album Publicity

Album Release

If you’re gearing up for a new album release, The Outpost Marketing Co. has you covered. Our seasoned team will strategically promote your album to a wide range of traditional and online/digital media outlets, both nationally and internationally, tailored to your campaign’s scope. As a leading music PR firm in the country, we leverage our established professional relationships with various outlets, ensuring comprehensive coverage. We engage with media contacts to gauge interest levels, arrange single/video premieres, coordinate advance album streams, secure album reviews, press coverage, interviews, and more – all aimed at expanding the exposure of your music and showcasing the artist to a broader audience. We specifically target print, TV, radio, and online outlets based on the unique requirements of each project.

Single + Video Campaigns

If you’re focused on promoting a single or video, our online/digital press campaign is designed for you. Concentrating on securing premieres, reviews, features, and interviews, we aim for extensive coverage across relevant Canadian and select international online press, magazines, and music blogs. Additionally, we pitch your single to influential Spotify playlists, maximizing your online presence.

Tour + Event Publicity

Hitting the road? Whether you’re an emerging artist or a seasoned band, tour publicity remains a crucial avenue for garnering press attention. Our team will curate a targeted tour press campaign, reaching out to print monthlies, dailies, weeklies, college publications, online press, TV, and radio outlets in each tour market. Planning a significant event, like a CD Release Party or a fundraiser? Count on The Outpost Marketing Co. for comprehensive publicity support tailored to your unique needs.

Brand Activations & Partnerships

We breathe life into brands at every cultural intersection. Leveraging our expertise in brand partnerships and sponsorships, we craft unparalleled brand experiences and events across all dimensions, including music, sports, fashion, lifestyle, and esports.

BRAND EXPERIENCES & ACTIVATIONS

  • Launch Events, Mega Events & Festival Execution

  • Tours & Sampling Programs

  • Hospitality Strategy, Planning & Hosting

  • B2C/B2B Sponsorship Activation

  • Venue Scouting & Management

  • Vendor Sourcing, Permitting & Management

  • Creative Strategy & Development

  • Campaign Development

  • Event & Environmental Design

SPONSORSHIP CONSULTING & MANAGEMENT

  • Sponsorship Strategy Development

  • Sponsorship Valuation, Evaluation & Auditing

  • Property Alignment Analysis

  • Portfolio Management

  • Sponsorship Budget Forecasting

  • Sponsorship Negotiation

  • Sponsorship Measurement, Sentiment & ROI Benchmarking

  • Music Strategy

  • Artist Partnerships

  • Tour Sponsorships

  • Music Festival & Award Shows Strategy & Activation

  • Streaming & Social Media

  • Trends & Insights

Social Media / Digital Marketing Services

Single Campaign

Looking to promote your latest single or video on your social platforms? Our expertise extends to digital ad setup and maintenance across Facebook, Instagram, and YouTube pre-rolls, with the option for Spotify advertising as well.

Album Campaign

Launching a new album but unsure about advertising strategies? Allow us to assist in creating a compelling digital ad campaign spanning Facebook, Instagram, YouTube, and Spotify to elevate your album’s promotion. Should you require content creation services, we’re equipped to provide them as part of the digital marketing campaign.

Social Media Strategy

Social Media Assessment Struggling with your YouTube, Instagram, Facebook, and Twitter pages and unsure where to begin? Our proficiency in social media marketing for musicians enables us to conduct a thorough assessment and audit of all your social channels. This includes bio optimization, hashtag clouds, recommendations for optimal posting times, and other insights to enhance engagement and growth.

Social Media Strategy Need both a social media assessment and guidance with content creation and posting? Our comprehensive social media package includes an assessment and monthly strategy planning. We’ll collaborate on developing a social media calendar and posting guide, offering insights into content strategy and crafting custom branded hashtag clouds for each month. The aim is to boost reach and engagement across your social channels.

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!