World Rock Symphony Orchestra
The World Rock Symphony Orchestra (WRSO) is a dynamic musical ensemble founded and led by Canadian composer, arranger, and producer Rob Asselstine. The orchestra is renowned for its innovative fusion of classic rock and symphonic music, delivering powerful performances that resonate with diverse audiences.
WRSO has graced various venues, including a notable performance at the Centre in the Square in Kitchener, Ontario, on September 17, 2019.
Their repertoire features unique renditions of classic rock songs, such as an engaging performance of Queen's "Bohemian Rhapsody."
Rob Asselstine has a rich musical background influenced by the Motown sound and the British invasion and has an extensive career as a studio musician, writer, arranger, and producer. In 2001, he founded RGAMedia Inc., focusing on creating music-based content for concerts, theatre, and film.
Under Asselstine's leadership, WRSO continues to captivate audiences with its innovative blend of rock and symphonic music, contributing to the cultural tapestry of performances in Canada and beyond.
Shows like the World Rock Symphony Orchestra (WRSO) are important to venues for several reasons, particularly when it comes to hiring musicians, supporting venue staff, and creating memorable entertainment experiences:
1. Employment Opportunities for Local Talent
Musicians: Large-scale shows like WRSO often hire both core musicians and additional local players, such as string sections or choir singers, offering valuable employment opportunities. For regional orchestras or freelance musicians, these performances provide financial support and professional exposure.
Technicians: Complex productions require skilled sound engineers, lighting technicians, and stagehands to manage the intricate blend of rock and orchestral elements.
Venue Staff: Additional performances mean work for box office staff, ushers, security, and custodians, supporting the local workforce.
2. Revenue and Economic Impact
Increased Venue Revenue: Shows with broad appeal like WRSO attract audiences of all ages and tastes, often filling seats and maximizing ticket sales. Merchandise sales, food and beverage purchases, and parking fees add to the venue's bottom line.
Economic Ripple Effect: Beyond the venue, local businesses benefit, including restaurants, hotels, and transportation services, contributing to the area's economic vitality.
3. Showcasing the Venue’s Versatility
Attracting a Diverse Audience: Combining classical and rock music draws a wide demographic, appealing to fans of both genres. This diversity can introduce new patrons to the venue who may return for future events.
Reputation Building: Hosting innovative productions enhances the venue's profile as a cultural hub, attracting other high-quality performances.
4. Fostering Community Engagement
Collaborative Efforts: Shows like WRSO often involve partnerships with local arts organizations, schools, or community choirs, fostering a sense of local pride and cultural enrichment.
Education and Inspiration: Such performances can inspire young musicians, music students, and enthusiasts to pursue their passions.
5. Entertainment and Emotional Impact
Unique Experiences: The fusion of rock and orchestral music creates a captivating experience that goes beyond traditional concerts. This kind of event delivers a "wow factor," ensuring patrons leave with lasting memories.
Cultural Accessibility: By blending genres, these shows make classical music more accessible and relatable to mainstream audiences, broadening cultural horizons.
6. Promoting Innovation in Live Performances
Creative Programming: Venues hosting shows like WRSO are seen as forward-thinking and open to new ideas, helping to attract other cutting-edge productions.
Adapting to Trends: Events that mix genres and offer multimedia experiences align with current audience expectations for immersive entertainment.
Hosting productions like the WRSO is a win-win for venues: they offer vital employment, enhance the venue’s reputation, draw diverse audiences, and create unforgettable experiences. These events also reflect a commitment to both the arts and the local community, helping ensure the long-term vitality of the performing arts sector.
